The Role of Queen Guinevere in King Arthur and His Knights Essay

She is the most perdurable female figure in King Arthur and his Knights. Without her the suspense and the plot flow could not have been achieved. Her influence has enabled her to penetrate into men’s world a trait that distinguishes her from the rest of the women. Knights are referred to as the queen’s knights. We could say the same of the ladies who accompany the queen and keep the knights in good company (pg.52) .Queen Guinevere, as the King’s wife, is acknowledged by males. But despite her access to the Round Table, she has no legitimate power. She is a woman figure who can be discarded as desired. Her presence in the male dominated arena is a source of discord among them. She is resented as a threat to the bonds of men, an eventuality which will lead to the end of the Round Table. She is represented as a danger to the misogynist circle. Malory gives Guinevere a maternal character, whose love is expected to be impartial to her children, and in this case to her knights. By being the king’s wife, Queen Guinevere acquires a political and a symbolic duty in the kingdom, but this status does not exempt her from male’s contempt towards the female gender. All her attempts to improve her status are watered down by male rivalry. Queen Guinevere does not find pleasure in the male company. Love, the only benefit she could reap from men is given no room. Guinevere’s preference for Sir Lancelot creates animosity amongst the Knights of the Round Table. Her illegitimate affair is resented by Sir Modred as betrayal. The latter’s concealed jealousy towards Sir Lancelot turns into an open demonstration of loyalty to the King Arthur and eventually to unprecedented war. Queen Guinevere is a source of trouble among the Knights of the Round Tab... ... the male gender, for it is the only language men decipher with ease. Love, a probable ground on which men and women can converge is divisive and destructive to all those who turn to it in their efforts to bridge the gender gap. The capacity to conceive and give birth adds value to the women in Malory. Lady Igraine’s significance is only mentioned in relation to King Arthur’s birth. Through Galahad, Elaine’s importance is underlined, but all the glory goes to Lancelot and Galahad himself. Queen Guinevere is childless and this could be the reason why she is not appealing to King Arthur. The latter focuses his attention on Sir Gawain and Sir Lancelot as his possible heirs. Sir Thomas Malory’s female characters are centered on male ideals and traits. Women can only be considered in relation to heroic male actions, roles which they complement or defy.

Focus on Siemens AG Company

There is a state of ambivalence over bribery in organizations. Some people regard bribery as a type of pecuniary corruption since it involves the transfer of money or any form of gift aimed at altering the behaviour of the recipient (Dowling 2008). In deed the Black’s law Dictionary defines bribery as a form of crime that involves giving, offering, soliciting for or receiving any item that has value in order to manipulate the actions of a person or official performing a certain duty (Dowling 2008).In this case, what makes bribery bad is the fact that the person receiving the bribe may act in a manner that would be detrimental to other operations in an organizations or related organizations. Such operations may include substandard services in which the bribery is used to protect the parties involved (Dowling 2008). On the other hand, some people view bribery as an act that is part of development ambitions in organizations. For instance, Lemieux (2005) argues that many countries whose underground economies have grown could not be where they are today were it not for bribery.And this seems to be the secret behind many organizations such as Siemens AG, which have to deal with authorities in terms of taxation and other legal requirements. Along this line, Lemieux (2005) opines that it is often not possible, or it is very costly, for a company or an individual to escape the restrictions and other prohibitions that are prerequisites to operation of business. Lemieux (2005) also notes that bribery in organizations is a phenomenon that cannot be easily gotten rid of because it is perfectly impossible to enforce the measures required to maintain a bribery-free business environment.Instead, the stricter measures to stop bribery in many organizations only serve to amplify the phenomenon (Lemieux 2005). Cash bribes are often used as donations to many political parties, and non-cash bribes may also be used to seek support in certain business ventures. Thus, according to Lemieux (2005), there is a common dictum among organizations: bribe them (the authorities) if you want to do peaceful business. Siemens AG was a company of high repute as the largest engineering firm in Europe, but its image was clouded when it ventured into bribery in order to expand its operations (OECD 2005).As discussed in this paper, Siemens AG was involved in massive bribery deals both locally and internationally in a bid to maintain a good image of the corporation as a global leader in engineering (Economist. com). But as further discussed, bribery is not only expensive but also a phenomenon that can tarnish the name of a company given the fines that Siemens AG had to pay and the numerous apologies it had to make ( Economist. com). The company also had to suspend many of its staff who were allegedly involve in the bribery claims, thus slowing down its vigour in the market (Economist.com). This makes bribery a topic that is amenable to further discussion as to whether it is a mechanism to advance the operations of a business or it is a vice that should be abhorred by organizations if they want to be successful. The Siemens AG Bribery Scandals Siemens AG’s slogan â€Å"Be Inspired† of the mid-1990s was perhaps of the most inspiring slogans to have been used by leading organizations in the world (Economist. com). However, the inspiration later turned out to involve murky deals aimed at promoting the company globally.So did the managers of the company lack the inspiration to build the company or they were just inspired to build it using alternative means? Siemens AG’s managers were involved in mischievous ways of funnelling huge sums of money to corrupt leaders of many authorities and politician the world over (OECD 2005). The methods used in the bribery cases were just astounding. According to Economist. com, the company bribed its subjects with a lot of trust and candour that no one could figure out the vice in many business transa ctions.To facilitate the bribery operations, the company set up three â€Å"cash desks† in its offices from which the bribery operations were performed (OECD 2005). Company employees would bring empty suitcases to the desks, which would be filled with cash in a manner that could raise no suspicion. As a result of such deals, as much as â‚ ¬1 million or $1. 4 million was withdrawn at different times to facilitate securing of contracts for Siemens AG’s telecoms equipment division (OECD 2005).The cash desks for bribery deals operated on honour mechanisms and not many questions were asked about the operations, nor was proof documentation required (Economist. com). In addition, managers who made application for money from the company were allowed to approve their requests without following due procedures (Economist. com). In fact, by the year 1999 Siemens AG was openly claiming tax deductions to cater for bribes, and the dealings were recorded in accounts books as useful expenditure (Economist. com).In the context of the bribery deals, it is worthwhile to note that Siemens AG considered bribery as a business venture aimed at widening its scope of operations. As a matter of fact, Siemens AG spent about $67 million in â€Å"suitcases† between 2001 and 2004 (OECD 2005). Nevertheless, according to OECD (2005), the people involved in the bribery transactions felt confident about what they were doing and knew that there was nothing wrong. The point here is that bribery was considered as a normal activity that required no questioning.The seemingly conducive culture of bribery continued with illicit payments even after Germany had banned bribing of foreign officials in the year 1999 (Balzli, Deckstein & Schmitt 2007). Thus, when Siemens AG listed its shares on United States’ New York Stock Exchange (NYSE) in 2001 and it was subjected to stringent American anti-bribery measures, the managers desisted from counting cash in office (Balzli, Decks tein & Schmitt 2007). Instead, they turned to the use of cash cheques to perform the same operations.The cheques were deposited in various accounts but the company did not keep records in its own books so that it could make more nefarious payments (Balzli, Deckstein & Schmitt 2007). In order to disguise the underhand operations, Siemens AG managers outsourced most of its accounts works to â€Å"business consultants† so that no it would not be culpable in any secret operation would be unearthed (Economist. com). In bid to cover their operations further, the managers of the company used more eccentric mean to avoid being found (Balzli, Deckstein & Schmitt 2007).When they authorised the bribery payments, they used removable sticky notes, which would be easily destroyed to conceal all evidence of any transaction (Fernando & Bellamkonda 2007). The sums of money transferred by the managers of Siemens AG were staggering. According to Balzli, Deckstein and Schmitt (2007), a total of $805 million was handed over by the company to foreign officials in bribes. The money handed out was aimed at ensuring that Siemens won as many contracts as it could in many foreign markets (Economist. com).In other instances, the bribes were meant to woo labour representatives in supervisory areas to support Siemens AG policies when they would obviously need to rejected (Fernando & Bellamkonda 2007). Along this line, Fernando and Bellamkonda (2007) note that the German government’s stance on bribery was perhaps a contributing factor in Siemens AG’s underhand operations. This is because many companies understood that the German law and even the law in many other OECD countries permitted bribery and even offered subsidies to companies in order to enhance their operations in spite of the huge sums of money given out in form of bribes.Implications of the bribery cases When the Siemens AG bribe scandals were unearthed between 2006 and 2007, it was dubbed the â€Å"$2 bill ion bribes-for-business scandal† (Bushan 2008). When the details of scandal spilled out, German authorities raised siemens AG’ s offices in Germany an further investigations were initiated in countries such as the United States, Italy, Greece, and Switzerland where the company hand major investments (Bushan 2008). What followed were court suits, apologies, and a general decline in the company’s performance.The first reaction by the company managers was a fallout in which the CEO, Heinrich von Pierer and head of the company’s supervisory board, known as Klaus Kleinfeld, resigned in spite of the fact that they were not directly implicated (Bushan 2008). On December 15 2008, Siemens AG agreed with its host country Germany and the United States to pay them $1. 34 billion in response to bribe charges (Dowling et al 2008). This ended a two-year inquiry that had been made by the German Government to Siemens AG officials all over the world.In the agreement, Siemen s AG paid â‚ ¬395 million to settle to the German Government’s inquiry expenses and a further $800 million as the charges raised by the United States Security Exchange Commission (Dowling et al 2008). In addition, Siemens AG pleaded guilty to flouting the United States anti-bribery laws, which resulted into a penalty of a further $1. 36 billion (Dowling et al 2008). In an attempt to recover the massive losses, Siemens AG sued eleven of its former board executives led by Heinrich von Pierer and Klaus Kleinfeld (Dowling et al 2008).The new management of Siemens said that the action was meant to seek compensation from the former managers for damages that the company incurred as a result of their wanton actions (Dowling et al 2008). Some of the damages that were inflicted on Siemens and which the company would take time to recover from included a fall in the company’s share price by 23 cent to â‚ ¬47. 15 on the Frankfurt stock market. In addition, Siemens’s st ock in the market plummeted by 56 per cent in 2008 (Dowling et al 2008). What the Bribery Scandal in Siemens AG means about Bribery in OrganizationsGiven that the law in Germany and other OECD countries was somehow supportive of bribery, the efforts by the German Government to investigate the bribery claims can be considered to have been aimed at dignifying international laws on trade and laws against bribery (Dowling et al 2008). This is particularly true since other countries such as the United States, Greece, Italy and Switzerland were involved. According to Lemieux (2005), countries usually support corporations that have significant influence on the magnitude of their gross national product, as was the case of Siemens in Germany.Here, the fact that the German government provided subsidies to Siemens AG to facilitate its bribery payments cannot be gainsaid and is a clear pointer that even the though the government reacted, its officials had been well aware of the underhand operat ions. The Siemens AG bribery case also points out the weaknesses in governments when it comes to dealing with giant corporations. It is particularly worthy noting that Europe is still miles behind the United States when dealing with corruption cases particularly bribery (Georgiev 2008).According to a further analysis in Economist. com, Siemens invited group of lawyers from a United States firm called Debevoise & Plimpton to represent it with the hope that doing so would make it win sympathisers and have its name cleared from the bribery scandal. Nevertheless, this move made things even worse as the lawyers carried out a private investigation that cost the company a further â‚ ¬204 million. Thus, according to Economist. com, an investigation by German investigators would not have unravelled as much.Although Siemens AG paid many fines, the amount of money cannot equal the damage it did to markets both locally and at the international level. Considering the fact that Siemens AG was used to paying bribes, the fines were just meant to polish the name of the company. Nevertheless, other companies lost several contracts due to Siemens AG’s bribery (Balzli, Deckstein & Schmitt 2007). This perhaps is the worst effect of the bribery claims as companies that seemingly would have been more competent than Siemens AG were denied the chance to compete for tenders due to the bribe mask.This shows how unpopular companies are treated unfairly at the expense of pleasing giant companies, which have the ability to finance illegal operations. Siemens AG was able to influence market policies through bribery and this therefore leaves a question of whether the giant organizations of the world actually reach the top through excellent performance or through underhand deals as portrayed by firm. According to Economist. com, the confession by Siemens AG of involvement in bribery was triggered not by the fact that bribery is a vice in the organizational environment.Rather, it was due to the realization that the company was bound to lose a major market in the United States- which was firmly against the deals, as well as other markets in Greece, Italy, and Switzerland. A question that arises therefore is what would have happened had the bribery scandal not been raised in the public limelight. Would Siemens AG have been praised as a company that has roots all over the world and experiencing rapid growth to necessitate government subsidies, or would it have been criticised to have grown based on underhand operations?Probably the answer lies in viewing bribery a vice and not an incentive within organizations, and realizing that fair competition should not involve bribery. Conclusion Bribery in organizations is viewed with different standpoints depending on the effect it has on the respective organizations. For large organizations such as Siemens AG, bribery is seen as a mechanism to augment expansion since restrictions such as laws are avoided. Nevertheless, the adverse effects of bribery include massive fines against the organizations involved and a significant corporate damage as was realized in the case of Siemens AG. ReferencesBalzli, B, Deckstein, D & Schmitt J 2007, New Report Details Far-Reaching Corruption, Spiegel Online International, Available from http://www. spiegel. de/international/0,1518,462954,00. html (16 March 2009) Bhushan, A 2008, Bribes-for-Business: Siemens AG Sues 11 former management board executives, CEOWORLD Magazine, Available from http://ceoworld. biz/ceo/2008/07/31/bribes-for-business-siemens-ag-sues-11-former-management-board-executives/ (16 March 2009) Dowling, P; Welch, D E ; Festing, M & Engle A D 2008, International human resource management: managing people in a multinational context, Cengage Learning EMEA, New YorkEconomist. com, 17 Dec 2008, The stench of bribery at Siemens signals a wider rot in Europe, Available from http://www. economist. com/business/displaystory. cfm? story_id=12800474 (16 March 2 009) Fernando, R & Bellamkonda, B 2007, The Bribery Scandal at Siemens AG, Available from http://www. caseplace. org/d. asp? d=375 (16 March 2009) Georgiev, P K 2008, Corruptive patterns of patronage in SE Europe, VS Verlag, London Lemieux, P 2006, In defense of bribery, Available from http://mises. org/story/1884 (16 March 2009) OECD 2005, Fighting corruption and promoting integrity in public procurement, OECD Publishing, London

Mean Girls, directed by Mark Waters - 1221 Words

Today is a day unlike any you have experienced. You get yourself ready and arrive in a territory you could never be fully prepared for. In this new arena, you gaze out upon a vast variety of specimen. Each species holds closely to their kind to such an extent that it is as if the food chain is sprawled out in front of you in perfect balance. As your gaze ascends, it is abrasively obvious who hold the top of this bionetwork. The dominant, carnivorous female stands proudly and walks through the others with her team of hunters following closely behind. All other members of the ecology you have been submerged in part as they walk through, half watch in awe and all hope this leader is not hungry. Today is not your first day in the†¦show more content†¦Teenagers tend to act with abrasive and juvenile behavior, which makes most adults and educators generally ignore behavior issues, so as not to have to deal with them, which only fuels the social jungle of high school. The p rincipal and teachers of the high school in Mean Girls seemed to be turned off to the social realm of their school until a physical fight broke out forcing them to intervene. The knowledge of â€Å"girl world† rules seemed to benefit â€Å"Cady† the most and be both directly and indirectly encouraged by those around her. Knowing that she could only have her hair in a ponytail once a week, could not repeat a tank top two days in a row, that jeans and track pants were only allowed on Friday, and, most importantly, how to properly manipulate everyone around her rose â€Å"Cady† to royalty status making everything else obsolete. When only the â€Å"nerds† and â€Å"art freaks† would accept her with academic success, the entire school would admire her for social success. Social dominance truly seems greater than achieving scholastic achievements in American high schools. Why be the smart gazelle when you can be the strong lioness? Even the best gaz elle, on its’ worst day, is lion food. The typical stereotypes viewed in the American high school ecosystem are labeled and ranked, from the best to the worst, in the movie Mean Girls in order to relate directly to the movie’s audience of teenaged females. On â€Å"Cady’s† first day of school, â€Å"Janis† explains to her that whereShow MoreRelatedMean Girls841 Words   |  4 PagesSugar and Spice is No Longer Nice Mean Girls is a comedy directed by Mark Waters and written by Tina Fey. Cady Heron is the new girl in town who moved from Africa. She instantly makes friends with two teenagers that are nice (Damian and Janis) whom, are considered in the out crowd. After she meets the Plastics (three rude and popular girls), consisting of Regina the leader, Gretchen (Regina’s follower), Karen is considering one of the dumbest people you will meet. 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Children who were raised in a mixed parenting style were 1.9 times more likely to be developmentally delayed. This is extremely important because the only other parenting style researched was the democratic parenting style; this means that children who live in a democratic parenting style are 1.9 times more likely to be at age appropriate development vs other children in mixed parenting homes. The other parenting styles could not be found to have significant effects due to lackRead MoreCan We Make A Change?1851 Words   |  8 Pagesshort we are belittled for being who we are. Media often exemplifies this very issue in many forms. Mean Girls, The Help, and â€Å"Pretty Hurts† are portrayals of how the influence of worldly expectations has caused discrimination in the American society. One movie that vividly depicts how cruel teenage girls can be to other peers for not meeting their expectations is Mean Girls, directed by Mark Waters. 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Active Theory of Television Viewing - 2269 Words

NAME: Simba Elijah Kiage ADM NO: 643419 ASSIGNMENT: A Report on Active Theory of Television Viewing Course: Jnr2223 INSTRUCTOR:Kioko Ireri, Ph.D. SUMMARY PURPOSE Delivered for the fulfillment of a Bachelors Degree in Mass media SCOPE: The Report covers the Active Viewing Theory, its contribution to understanding media effects on audiences documented challenges from research scholars. Presented To: Kioko Ireri, Ph.D. Assistant Professor of Journalism amp; Mass Communication Patron, Journalism Club, Journalism Department United States International University-Africa. Introduction This theory finds its roots in Bandura’s 1977’s social learning theory which states that some prim aspects of television programming†¦show more content†¦Julian Rotter (Phares,1972),doesn’t fundamentally agree with Bandura on the instantaneous learning curve but he seems to suggest that learners will only act in accordance with the knowledge they have on what the consequences of their actions will be at any given moment and their beliefs are what govern their specific actions on any subject.(Julian Rotter,p.g.130) Baltes and Reese(1984)support this theory by stating that it is indeed true that individuals learn from their environment and that child psychologists will agree that age coupled highly by environmental factors act as the major influence on development and learning process of a child (Baltes and Reese p.g.514) In this retrospective view, this theory also does find its roots in the Ulric Nasser’s 1967 journal on human psychology where he defines the learning process as a complex integration of observation, long exposure to information, storage and using and reusing (Cognitive Psychology, Ulric Nasser pg.256) which perfectly marries with the Banduras explanation that observation was key to the individuals learning process. Jean Piaget (1936) who was among the first psychologists to make a contribution to cognitive learning and especially in children seemed to also subscribe to the point that children learn from the environment and the eventually gauge what they already know with what the environment offers them (Jean Piaget p.g.125).Although his study wasn’tShow MoreRelatedThe Creation of Digital Media for Adolescents Essay655 Words   |  3 Pagesdevelopment of digital media for children. One could consider that the foundation of children’s digital media content must account for the four stages of child development as stated by, social constructivist, Jean Piaget. By employing active mediation and co-viewing a child’s parents and peers can participate in a child’s experiences; using digital media in the context of learning can facilitate the understanding and processing of content in programming and advertisements. When establishing the formationRead MoreExploring Why the Mass Media May Exert Only a Limited Influence Over the Audience1307 Words   |  6 PagesExploring Why the Mass Media May Exert Only a Limited Influence Over the Audience Media is the way in which large companies are able to diffuse their choice of information to the public via sources such as television, newspapers and radio stations. It is evident that the media in general has become a major function in most people’s lives and consequently has been blamed fir crime, abortion and the corruption of morals in society. I will attempt to evaluate to what extentRead MoreIntroduction. Obesity Has Been A Growing Problem In The951 Words   |  4 Pagesindicated a direct association between television viewing and obesity, using various approaches and theories. 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Education And The Global Studies Foundation - 998 Words

Education is power. It has the power to influence our goals and motivate ourselves to attain those goals. Each decision we make in life is primarily influenced by the knowledge we have gathered through education. It develops the sense of who we are as a knowledgeable and diverse human being. Education has to do with our identity, with how we characterize ourselves mentally and in the way we communicate with others. Education gave me the competence to independently seek out information and pass my knowledge to others. Most importantly, it allows me to help others to continue to pursue an education. I will extend my education by attending Central Connecticut State University. In college, I will pursue a bachelor’s degree in Political Science/Public Administration with a double minor in Journalism and Criminal Justice. I will use what I learned in college to become involved in the Global Studies Foundation. Their mission is to promote education by connecting with young individual s of different cultures. The communication skills I obtain through my degree in Public Administration, will definitely allow me to connect with millions and show them what the worth of an education is. I will help the foundation promote education on a national level. This foundation is imperative in our society and will allow me to obtain skills in education administration. I will also utilize my skills and experience to achieve my ultimate career goal to become the Superintendent of Schools in theShow MoreRelatedInternational Partnership : Education And Cultural Exchange Foundation1428 Words   |  6 Pagesfostered, education has changed forever for educators and for students around the world. The People s Republic of China has entered a historical conversion, as well, that has revolutionized the lives and futures of Chinese children. 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European Corporate Responsibility Reporting

Question: Discuss about the European Corporate Responsibility Reporting. Answer: Introduction: This memorandum is constructed in order to evaluate the sustainability report of LOreal so all the issues related to the organization can be discovered. The sustainability report is a form of an organizational report that provides basic information about the environmental, economic social and performance of the governance. This sort of a report is not generated from any data but is instead a process to improve and adopt the firms commitment towards sustainable enhancement in such a way that they can be validated to the stakeholders, both external and internal. It is important to establish a sustainability report for LOreal so that all the policies and the plans that have been established by the organization can be understood and a clear idea can be framed as to whether the polices and the sustainable implementations undertaken by the firm are actually real. It is seen that the sustainability report of the firm comprises of the producing, innovating, developing and living that enhances the current position of the organization. The following is the Balance Score Card that provides the sustainability report of LOreal. The balance score card is given below: Innovating Sustainability The innovative sustainability that is undertaken by the organization involves decreasing the footprints that are related to the environment within the formulas that are used in order to manufacture their products. It is seen that LOreal wants to assure their customers that they are undertaking various experiments with respect to their products so that the products they produce are environment friendly but there are no hints of the process used to manufacture the product in front of the market and the consumers. LOreal has the aim of respecting the biodiversity of the global environment so that all their products are eco-friendly and they do not have an impact on the diversified ecosystem. The company has the aim of optimizing their level of packaging by making use of biodegradable items as their packaging items so that they do not harm the environment. The bottles and the boxes they use for packaging are recyclable so that they can be used again again for the packaging the same product. The aim concern for the global environment is the issue of deforestation that is leading to rise in pollution and global warming. LOreal has focused on manufacturing their product with the help of items that do not lead to deforestation. They try to make use of the sap that are available from the trees and with the help of innovative scientific process undertake various researches to create healthy cosmetic items that will be beneficial for the consumers. LOreal is against deforestation and they have undertaken various promotional activities and CSR activities in order to aware the consumers about the effect of deforestation. Producing Sustainability LOreal is under the impression that the only way to reduce the negative impact on the environment is by taking positive initiatives by all the organizations who are functioning in the world. LOreal tries to manufacture their products with the help of new and improved techniques so that the level of CO2 emission reduces thereby taking care of the environmental issues. There has been an increase in population with the advent of time and it is seen that the level of water consumption has increased (Maon Lindgreen 2015). Therefore, the company tries to decrease the level of water consumption so that optimal use of the resources can be achieved. The firm tries to reduce their level of waste by making use of various waste reduction techniques that can reduce the level of waste and thereby developing the environment where the organization operates. LOreal has always been trying to generate their living sustainability as it uplifts the image of the firm in front of the consumers. The firm tries to evaluate the footprints that are undertaken by the product thereby finding out what steps can be taken in order to improve the initiatives the products undertake in order to make a sustainable environment that will develop the economy and the environment. LOreal is under the impression that sustainability can be accomplished by increasing the consumer awareness with the help of training programs and awareness activities through advertisements that will promote the need for environment to be preserved properly. LOreal are focused on enhancing the sustainability in the environment and within the organizational culture. LOreal looks to motivate and promote the admission of the employees in developing sustainability program so that new ideas can be generated that can be implemented so improve the sustainability policies of the organization (Epstein Buhovac 2014). The firm even tries to include the society within the sustainability program so that their issues can be recovered and new ideas can be introduced in order to rectify the problems and develop a better developmental plan. The company is under the impression that if they join hands with the suppliers with respect to their commitments then the suppliers can understand what the organization requires and accordingly the suppliers can bring about changes in their manufacturing style that will even improve sustainability of the organization. The firm tries to globalize their social model by spreading its wings in various corners of the world and thereby distributing their idea about an eco-friendly environment can be accomplished. Ideologies of LOreal The process of environmental accounting has an influential impact on the company report. It is because of the fact that this method is influential for examining their effect on environmental performance and the value of the organization (Gatti Seele 2014). This process is even ideal for the reducing the cost of the organization that can lead to better performance of the firm. Environmental accounting can even lead to rise in profit and will thereby lead to increase in market share. LOreal has the aim of increasing the promotional activity with respect to awareness among the consumers with respect to decrease in the level of pollution from the environment and optimal use of the scarce resources. The organization tries to manufacture products that are eco-friendly and has ingredients that are obtained from the nature so that these products become useful for the consumers. The earlier section describes about the operations and the objectives that are performed by LOreal with respect to their sustainable and environmental policies. There are various issues that are related organizational policies of LOreal that creates a wrong impression to the consumers. The most important issue that has been identified with respect to LOreal is their promotional policies of their subsidiary The Body Shop. The products that are sold by Body Shop smells nice and they are felt nice when they are applied on skin. The firm claims that all their products are made from natural ingredients by undertaking various publicities through their icons, websites and their promotional activities like protection of the world through community trading support, protection of the planet, self-esteem activation and initiatives against animal testing (Lam Quinn 2014). The firm promotes their product as 100% biodegradable and they maintain the eco-conscious standards. Body Shop has stated th at their products are even non-toxic and does not have an impact on aquatic species. They are even able to minimize the level of packaging waste and thereby creating an image in front of the world that their products are safeguarding the environment. However, there rose a controversy right after Body Shop was acquired by LOreal. The media disclosed that LOreal were undertaking tests on animals to find out the effectiveness of the product and to discover whether they have any side-effects. The products were sold to the public after the animal tests were successful. This issue was against the value that was highlighted by Body Shop. The firm tried to undermine these allegations by awaking the consumers regarding wrong information but these approaches were not sufficient to change the mindset of the consumers. The issue that generated after this incident was that even though the firm highlighted green products on their website, consumers wanted to know the level to which the products were actually green. This showed that the company undertook the policy of green washing by which the company promoted their products to be eco-friendly. The labels on the product claiming to have an Eco-conscious standard were able to create an impression that the products were made of natural products but without the labels, this promotion sounded meaningless as there were no elaboration about the products that were used. The symbol on the product showed that eco-conscious standards are met but the actual truth is that the product is not even meeting the international standards. Therefore, the process of green washing is a significant issue that requires to be amended by LOreal in order to preserve their customer base in the market. Another issue that is seen with respect to LOreal is their faulty advertisement. The organization undertakes advertisements that looks to highlight their products having natural ingredients and are very effective of personal healthcare. The company ascertains that they look to provide eco-friendly products but during advertisements, their focus is on how the products provide smooth skins and beautiful hair. The advertisements do not seek attention to the focus on eco-friendly and non-toxic products. Therefore, these are the main issues that are pertinent with LOreal and require to be resolved in order to create a better reputation in the market. The following table depicts the SWOT Analysis of LOreal. SWOT Analysis Strength Largest Cosmetic and Beauty Company Has a continuous Research and Development Activity Good brand and product portfolio High Quality Products Integrated market communications Widespread Distribution Natural and Organic in nature Weakness Too many subdivisions Lower profit margin Degrading hair care treatment Opportunities Market Potential High demand for organic cosmetics Expansion of product mix Revival of the Body Shop Threats Cash Crunch Dynamic feature of cosmetics industry Recommendations The analysis of the issues that have been explained earlier in the memorandum shows that there requires a drastic change in the organizational policies of LOreal because even though the organization shows that they are focusing on manufacturing eco-friendly and natural products the problem that was discovered during the acquisition of The Body Shop has changed the mindset of the consumers. It is important for the firm to transform their advertisement and promotional strategies where the focus will be on protecting the environment and the planet. It is essential for LOreal to undertake a market research and analyze the strategies that are undertaken by their competitor especially Unilever that will help them understand their position in the market. LOreal should even look at the strategies implemented by Unilever so that they can undertake necessary changes so that they can stay one step ahead of them and brand their product efficiently better. The organization should even publish their sustainability report in front of their stakeholders and in the official website so that anyone can access them and have an idea that what the firm is really undertaking for the environment. The firm should even venture into markets where they have not accessed yet and thereby increase their revenue. LOreal should even make undertake brand extensions with the introduction of new and improved eco-friendly and natural products that will add value and will even generate revenue. The use of extensive and proper advertisements will enhance the sale s in the market and increase their market share. The changes in the management policies and additional supervision on the progress of the market and the production process can be influential. The use of all these activities can be useful in enhancing the firm in the economy. Reference List Epstein, M. J., Buhovac, A. R. (2014). A new day for sustainability: is your company ready to take on increased responsibility for its activities throughout the globe?. Strategic Finance, 96(1), 25-34. Gatti, L., Seele, P. (2014). Evidence for the prevalence of the sustainability concept in European corporate responsibility reporting. Sustainability science, 9(1), 89-102. Lam, J., Quinn, F. (2014). The role of sustainability in enterprise risk management. Workiva White Paper. Maon, F., Lindgreen, A. (2015). Reclaiming the child left behind: The case for corporate cultural responsibility. Journal of Business Ethics, 130(4), 755-766.

Digital Marketing of Splash Fashion

Question: Discuss about theDigital Marketing of Splash Fashion. Answer: Introduction Digital Marketing is the most technologically ameliorate method to reach out to the consumers. It is seen as the most efficient way to conduct and expand a business. The concept of digital marketing has evolved into a new dimension since its first implementation in 1990s (Fulgoni Lipsman, 2014). Consumers can be targeted by optimizing strategies like search engine optimization, e-commerce, display advertising, marketing in social media and even through mobile phones (Thoring, 2011). Splash, the well established fashion company of UAE has been using this approach to expand their business. Through this essay an evaluation of this fashion industrys performance after digitalizing their product portfolio has been portrayed. The chosen organization Splash has been into commerce since 1993. It is a division of Landmark Group, the popular retail conglomerates in Africa, India and Middle East. The company at present has branches in 14 countries and are trying to reach out the global customers (Fashion, 2016). Before implementation of digital marketing only the people who resided in that location could get access to the products. The first and most important benefit received from bringing the company on digital platform is that now it can reach out to customers worldwide. In a report it has been found that social media and digital marketing has played a major role in empowering the companies to enhance their business. (Powers, 2012). Before plunging into digital marketing, the company must follow few simple strategies like: Setting Goals: It implies finding out the target that the company wants to achieve, like target more customers, target to move ahead of competitor and target to get more recognitions. Our chosen apparel industry targets to expand its customer portfolio by offering wide range of collections for their customer. But in recent times Splash fashion has been facing a cut off in their share of profit. Market Funnel Creation: A company who expertise in creating a good market funnel is expected to face lesser risk. It involves tracking the expected moves of the consumers and implementing strategies likewise. Call-to-Action: It is a way to channelize customers into the companys page to collect information. Call-to-Action is conducted by sending text or picture messages to customers and influencing them to visit certain website through given links. Traffic optimization: By ensuring keyword strategy, use of social media, quality contents and website optimization a digital marketing strategy can aim their targeted customers towards themselves. Splash fashion used the social media like Facebook, Twitter, etc to reach out to their customers while they are busy socializing (Thoring, 2011). It can be concluded that the company has achieved success by spreading out to global customers via an easy to use, well organized online portal. It has also conducted fashion shows and uploaded it on internet for the customers to spread product information to them. It has bagged the award titled Most Admired Marketing Campaign in 2011 and the Dubai Lynx Award in 2014. Earning the Powerbrand Award consecutively for 4 times in 2013 in it-self proves the success of this company in digital marketing (Fashion, 2016). References: Fashion, S. (2016). Splash - In love with Fashion. Www2.splashfashions.com. Retrieved 2 December 2016, from https://www2.splashfashions.com/in/en/about-us Fulgoni, G., Lipsman, A. (2014). Numbers, please: Digital game changers: How social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement.Journal of Advertising Research,54(1), 11-16. Powers, T., Advincula, D., Austin, M. S., Graiko, S., Snyder, J. (2012). Digital and social media in the purchase decision process.Journal of advertising research,52(4), 479-489. Thoring, A. (2011). Corporate tweeting: analysing the use of Twitter as a marketing tool by UK trade publishers.Publishing research quarterly,27(2), 141-158.